Get cited in AI answers
Own the search results that convert
Trusted by Global Brands.
I build the organic infrastructure that turns search visibility into revenue you can demonstrate in a board meeting, across insurance, SaaS, eCommerce and regulated B2B.
Automations that remove manual work
Strategy and fractional leadership
Trusted by enterprise
Your organic growth engine
One partner. Four ways to work together.
Start with the problem your team has today. Most engagements begin with one and grow into the others.
01
GEO & AI Search
Get recommended where the decision starts.
Entity-led positioning, buyer query mapping and answer-engine optimisation, so AI Overviews, ChatGPT and Claude recommend your brand when it matters.
02
SEO
Own the results that carry commercial weight.
Work with an SEO expert backed by 10 years of cross-industry experience, driving incredible revenue returns with strategic, technical and content recommendations.
03
Digital Marketing Consulting
See the whole function at once.
I audit websites, content, campaigns, martech and reporting together, then hand back a prioritised plan for what to fix and in what order.
04
AI Systems & Enablement
Give your team back its week.
Custom AI workflows for research, production, distribution and reporting, documented and taught so your team runs them after I've gone.
0 years
in-house and agency-side
FTSE 0
brands consulted for
$0M+
in organic revenue generated
0+
marketers following my work
Find out how much organic pipeline you're missing out on
Search changed shape. Most organic programmes didn't.
Your buyers now start in an AI answer, a LinkedIn search or a comparison prompt, and arrive at your site already half-decided. The click you used to compete for happens later in the journey, or never happens at all.
Meanwhile paid costs climb every quarter, content gets produced on schedule with no commercial line attached to it, and leadership starts asking when marketing becomes an asset rather than a cost centre.
Ranking well is no longer the same as being chosen. The programmes that work now optimise for being understood, cited and trusted across every surface where a buying decision gets made.
Over 0%
of searches now end without a click
2x
Over the past decade (2016 to 2026), the cross-industry average Google Ads Search CPC has more than doubled
Why work with me
Senior expertise, built to compound
Built with, and for, marketing teams who have to defend every line of spend.
01
Speed that matches how fast search is moving
First deliverables land within seven days, not after a ninety-day discovery phase. AI-accelerated research and analysis compress the work that used to take weeks, so you spend the retainer on decisions instead of audits.
02
One senior partner, start to finish
You work directly with me, so nobody junior is learning your category on your budget and there's no handover between the person who sold the work and the person who delivers it. Your marketing manager and your CMO talk to the same person.
03
Cross-industry proof, from insurance to eCommerce
My approach and methodology has worked in insurance at Aviva, wellness at Mindvalley, IoT at Metrikus and investment banking at Objective.
04
Systems you keep
Every engagement leaves documented workflows, reporting and playbooks behind, so the capability sits inside your team once the work is done.
Behind the work
Ten years of pattern recognition, AI-accelerated
Most consultants now use the same AI tools you do. The difference is about the expertise of whoever is building your workflows and their experience of what meaningful output looks like, not AI slop.
I build a shared brain for every engagement: your customer language, your sales calls, your search data and your support tickets, connected directly so the analysis runs on your evidence rather than a generic web scrape. Ten years of judgement decides what matters. AI does the work that used to take a month.
That's how a strategy arrives in week one instead of week twelve, and why the recommendations sound like your business rather than a template.
Examples of deliverables
See some of the work we can deliver together
01 / 07
AI Visibility Infrastructure
Most GEO advice stops at "write better content." The mechanical work is what moves it.
Markdown versions of every page, crawl-depth audits to strip overlapping content, URL hierarchies models can follow, gated PDFs released as indexable pages, TL;DR blocks at the top of long-form, comparison pages built as structured tables, and every claim traced back to a primary source. Then the part nobody does: auditing how third-party sources describe you, and correcting the outdated ones the models are reading.
Proof
631 of 845 tracked keywords appearing in AI Overviews, and two enterprise deals closed after buyers were pointed at Enhesa by ChatGPT.
02 / 07
Buyer Query Mapping
Your buyers already told you how they search.
It's sitting in form fills, sales call recordings, review sites, support tickets and the long tail of Search Console. I pull that language directly through connected data rather than CSV exports, turn it into a tracked prompt set mapped to journey stage and branded or non-branded, and run it before any AI search tracking gets switched on. You end up measuring the questions that precede revenue rather than the ones with volume.
Proof
At Enhesa, mid-funnel content built from the questions sales calls showed were going unanswered.
03 / 07
Search Architecture at Scale
The technical work that compounds across large or multi-location estates.
Consolidating pages that cannibalise each other, fixing the indexation problems hiding your locations, building dynamic city, category and use-case page systems, dynamic internal linking blocks across complementary pages, and NAP and mini-sitemap placement on the templates that carry commercial weight.
Proof
For Hungry Horse (Greene King), a 1,257% increase in clicks to "pubs near me" pages and £12m in trackable sales, up 9.8% year on year.
04 / 07
Journey-Mapped Content & Conversion
Ranking is only half of it.
I map the buyer journey into distinct stages, audit which existing content already sits close to converting, and rebuild around that rather than commissioning a fresh content calendar nobody reads. Site speed, UX and internal linking get fixed alongside it, working directly with your dev team.
Proof
Metrikus went from a two-year traffic plateau with zero product keyword rankings to an 82% increase in demo form submissions in four months.
05 / 07
Full Digital Function Audit
For teams where the problem is bigger than one channel.
I look at website, content, paid, email and lifecycle, martech, agency performance, team structure and reporting as one system, then hand back a prioritised plan for what to fix and in what order. It surfaces the expensive things: agencies underdelivering, retargeting spend with no incremental return, legacy mass-sends damaging domain reputation, brand search left unprotected.
Proof
The Enhesa rebuild took cost per SAL from $2,899 to $1,539, organic SQLs from 3 to 15 a month, and email leads up 399%.
06 / 07
Commercial Reporting
Organic reported in the language your board already speaks.
Share of voice and share of answer, pipeline contribution by channel, cost per SQL and SAL, and a 12 to 24 month roadmap with quarterly OKRs behind it. Built so you can walk into a budget conversation with the argument already made.
Proof
Enhesa moved from 7.6% to 17.1% search visibility in six months, then to category leader at 40% share of voice.
07 / 07
AI Systems & Enablement
The shared brain methodology, installed in your stack.
A single documented source of truth your team and your models both work from, a skill library for the tasks that repeat, content freshness automation that flags what needs updating before it goes stale, and workflow tooling chosen to fit what your IT function will actually approve. Handed over with training, so it survives past the engagement.
Proof
Roughly 35% productivity gain across a five-person digital team at Enhesa.
AI Visibility Infrastructure
An extra senior hire, without the headcount
I embed with your team rather than reporting at it. That means Slack and email access through the week, a delivery cadence you can plan against, and someone in the detail with your marketing manager as well as in the room with your CMO.
For most clients that replaces a hire they can't justify yet, or unblocks the one they already made.
What clients say about my work
Insurance to wellness, IoT to investment banking. Same methodology.
InsuranceAn SEO audit that changed how a FTSE 100 insurer defines search
“Jess is incredibly knowledgeable and provided invaluable insights that were significantly different from your usual SEO audit, really focussing on the customer and the platforms they use as search engines, and how this is evolving.”
Lovedeep Jassad
SEO Lead, Aviva
WellnessThe basis of a full MOFU and BOFU strategy
“Your consultation has honestly been pivotal for us. Mostly because it summarised all the important initiatives we need to be focusing on, black-on-white. It has been the basis of my strategy for MOFU & BOFU SEO.”
Carolina Waligora
SEO & Blog Team Manager, Mindvalley
IoT and building efficiencyTechnical depth and top-level strategy from one person
“From the super technical niche questions to the top level strategy, Jess will guide you in the right direction. You can trust Jess to work with anyone necessary and remove any blockers to get the job done autonomously.”
Charlotte Laing
CMO, Metrikus
Investment bankingThe partner who answers the questions you don't know to ask
“As a CMO, I need expert partners who can answer the questions I sometimes don't even know to ask. From our first conversation, I knew she got it.”
Dee Heffernan
CMO, Objective
How this compares
Traditional agency
- Who does the work
- Junior executives on your account
- Time to first output
- 90-day discovery phase
- What gets measured
- Traffic and rankings
- Method
- Cookie-cutter process across every client
- What you're left with
- A dependency and a monthly deck
Freelance consultant
- Who does the work
- One person, split across competing priorities
- Time to first output
- Ad hoc
- What gets measured
- Task completion
- Method
- Tactics without a strategic frame
- What you're left with
- A finished project
Working with me
- Who does the work
- One senior partner, from first call to handover
- Time to first output
- First deliverables within seven days
- What gets measured
- Pipeline contribution and share of answer
- Method
- Cross-industry methodology, adapted to your evidence
- What you're left with
- Documented systems your team runs
Resources
Frameworks, prompts and honest takes
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