About
Consultant, speaker and founder of State of Play. Ten years building organic growth for FTSE 100 and global brands, now focused on how buyers find and choose companies inside AI answers.
Trusted by enterprise
Who I am
I work where search is going, not where it was
I'm Jessica Redman. For the last decade I've built organic growth for brands including Aviva, Wella, Greene King, Hertility, Scaleup Finance, Global Knives and Enhesa, leading complex, multi-market programmes that blend data, creativity and commercial focus.
Since AI answers started replacing clicks, that work has moved to the front of the change. I build the playbooks for generative engine optimisation (GEO): entity-led positioning, buyer query mapping, AI visibility infrastructure and the third-party reputation work that decides whether ChatGPT, Perplexity, Claude and Google's AI Overviews recommend you or your competitor. Then I install the AI systems that let a marketing team run it, so the capability compounds after I've gone.
I share that work in public. More than 27,000 marketers follow my writing on LinkedIn, I speak on GEO and AI-first search at BrightonSEO, Digital Marketing Europe and DMWF, and I founded State of Play, a London event series where marketing leaders from brands like Aviva, Eventbrite and Getty Images work through what's next in search, social and AI.
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marketers follow my work on LinkedIn
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clients across insurance, SaaS, eCommerce and regulated B2B
$0M+
in organic revenue generated
0 years
in-house and agency-side
On stage
In the room
Digital Marketing Europe, BrightonSEO, State of Play and client workshops.
What I do
I work with marketing teams to
- Get the brand cited and recommended inside AI Overviews, ChatGPT, Perplexity and Claude, with entity-led positioning, buyer query mapping and answer-engine optimisation
- Build organic growth systems that tie directly to pipeline and revenue rather than traffic
- Install AI systems and a shared brain so the team produces more, at higher quality, without extra headcount
- Report organic in the language boards already speak: share of answer, pipeline contribution, cost per SQL and SAL
The rigour of enterprise SEO, the pace of a startup, and ten years of pattern recognition deciding what actually matters.
In public
Talks, podcasts and press
Where I've said it out loud. Decks and recordings are linked where they exist.
A few things you should know
The short version
01
27,000+ marketers follow my insights on LinkedIn
Practical strategies for GEO, SEO and AI-powered marketing, published most weeks, and the reason most clients first get in touch.
02
Speaker on GEO and AI-first search
BrightonSEO, Digital Marketing Europe, Digital Marketing World Forum and Youth Marketing Summit, on GEO, SEO, social search and AI enablement.
03
Founder of State of Play
A London event series for marketing leaders on what's next in search, social and AI. The first edition sold out at Aviva's headquarters.
04
Search award nominations
Multiple nominations, including recognition for a project that turned a single SEO blog into national coverage across BBC News, The Guardian and Yahoo.
05
AirOps Champion
Recognised by AirOps for content engineering: the AI workflows that produce, check and publish content at scale are a staple of my day-to-day.
Let's build visibility that compounds
If you're ready to be found in Google and recommended in AI answers, let's talk.