My strategic plans, playbooks, resources and tools

The traditional funnel collapsed and nobody told marketing

The Marketing Shared Brain: Why Every Marketing Team Needs One in 2026 (And How I Build Them)

3 Research-Backed Tactics That Boost AI Citations by 40% (And the Free Skill That Applies Them For You)

Most B2B Blog Content Drives Zero Pipeline. Here's How to Audit Yours in 10 Minutes.

The 23x Conversion Advantage: Why AI-Recommended Traffic Outperforms Traditional Organic

From 7.3% to 1.6%: How AI Overviews Are Reshaping B2B Customer Acquisition (And What CMOs Must Do Now)

The Hidden Revenue Impact of Third-Party Content: Why 85% of AI Brand Mentions Come from Outside Your Website

Why 73% of B2B Websites Lost Traffic (And How to Build an AI-First Content Strategy)