Blog

I'll cover content marketing, messaging, demand gen, GEO, AI automations and more.

Article·19 August 2026·3 min read

How to Build an AI Search Query Tracking List

This post covers why conversational prompts matter more than keyword-style ones, where to find real buyer language instead of guessing it, and how to turn that language into a tracking list worth reporting on.

Article·4 June 2026·8 min read

The traditional funnel collapsed and nobody told marketing

Understand why the traditional marketing funnel has collapsed and what marketing teams can do about it.

Article·20 May 2026·13 min read

The Marketing Shared Brain: Why Every Marketing Team Needs One in 2026 (And How I Build Them)

I'll show you the file structure, the rollout, and why none of the high-leverage AI workflows (like a Content ROI audit) actually work until you have one.

Article·12 May 2026·7 min read

3 Research-Backed Tactics That Boost AI Citations by 40% (And the Free Skill That Applies Them For You)

Princeton, Georgia Tech, and the Allen Institute tested every common GEO tactic across 10,000 queries. Three moved the needle: adding statistics (+40%), quotations (+37%), and citing credible sources (+30%). Here's the research, the before/after examples, and a free Claude Code skill that applies all three to any page on your site.

Article·7 May 2026·7 min read

Most B2B Blog Content Drives Zero Pipeline. Here's How to Audit Yours in 10 Minutes.

60-70% of B2B blog content generates no pipeline. I built a Content ROI Auditor that scores any article across 6 commercial dimensions and tells you whether it has a path to revenue or is vanity content burning budget. I ran it on my own blog first. One of my most data-heavy posts failed. Here's the framework, the real audit, and the free skill you can download to run it yourself.

Article·24 April 2026·4 min read

The Hidden Revenue Impact of Third-Party Content: Why 85% of AI Brand Mentions Come from Outside Your Website

Your website could rank position one for every target keyword and still be invisible to AI search engines. That's the uncomfortable reality facing marketing teams in 2026, as 85% of brand mentions in AI answers now come from third-party sources.

Resources·24 April 2026·5 min read

From 7.3% to 1.6%: How AI Overviews Are Reshaping B2B Customer Acquisition (And What CMOs Must Do Now)

Position 1 CTRs collapsed 58% as AI Overviews reshape B2B acquisition. CMOs need AI search optimization strategies to maintain pipeline growth and reduce CAC.

Article·24 April 2026·5 min read

The 23x Conversion Advantage: Why AI-Recommended Traffic Outperforms Traditional Organic

Your SEO strategy is haemorrhaging pipeline contribution. Position 1 click-through rates for AI-powered searches have collapsed 58% in just 12 months, dropping from 7.3% to 1.6%. Meanwhile, 73% of B2B websites lost significant organic traffic between 2024 and 2025. If you're still measuring success by clicks rather than commercial outcomes, you're optimising for a shrinking pie whilst your competitors capture demand through generative engines.

Article·13 January 2025·5 min read

Why 73% of B2B Websites Lost Traffic (And How to Build an AI-First Content Strategy)

HubSpot lost 70-80% of traffic as AI search rewrites B2B marketing. Here's how to pivot from clicks to conversations and protect your pipeline.

The newsletter

GEO tactics, AI workflows and automation builds, from someone doing the work with enterprise clients

Every issue breaks down what's actually driving AI visibility and content performance right now: the research, the builds, the results, and the stuff most people aren't sharing.

  • GEO tactics and AI visibility strategies tested with real clients, not recycled theory
  • AI workflow and automation breakdowns (Claude, AirOps, n8n) with the exact steps to replicate them
  • Content frameworks built for how AI models find, evaluate and recommend content
  • Experiments and results from the field, shared openly
  • Early access to tools, skills and templates before they go public

Published weekly, to about 1,000 marketers

For content marketers and SEOs who want to work smarter with AI, marketing leaders who need the data to back their strategy, and practitioners who want to see the full build and replicate it.