Pricing built with transparency

Companies have vastly different needs based on market competitiveness, team structure and organic maturity. A crowded SaaS category requires different intensity than a greenfield opportunity. Custom scopes ensure you're not overpaying for what you don't need or underinvesting where it matters most.

Strategy + Execution requires a 3-month minimum. Fractional Leadership requires a 6-month minimum because organisational capability takes time to build. Both have 30-day notice periods thereafter. Organic growth compounds over time, so meaningful results need sustained effort rather than short sprints.

Life happens. Markets shift. Priorities change. We can adjust scope with 30 days' notice after the minimum commitment period. The goal is a sustainable partnership, not rigid contracts that don't serve your business reality.

It depends on your goals, but typical metrics include:

• Organic traffic growth (qualified, not just volume)
• Keyword rankings for commercial and product terms
• Pipeline contribution from organic channels
• Demo and trial requests from organic sources
• Content engagement and conversion rates
• Reduced paid channel dependency

We establish clear KPIs during onboarding and report monthly, with quarterly deep dives.

Three key differences:

• Direct access. You work with me, not account managers filtering requests
• Weekly delivery. Not monthly retainers with quarterly results
• Pipeline focus. Metrics tied to revenue contribution, not vanity traffic

Plus AI-powered efficiency means a deliverable velocity traditional agencies can't match without massive teams.

Absolutely. Many clients start with Strategy + Execution and later move to Fractional Leadership as their needs evolve. Or begin focused on specific deliverables (landing pages only) and expand scope once initial results prove the approach. Flexibility is built into the partnership model.

Yes. Happy to sign mutual NDAs and operate within your security, compliance and legal frameworks. I work with fintech and health tech companies regularly, so I'm familiar with regulatory constraints.

No problem. I often complement existing teams:

• Provide strategic oversight your agency lacks
• Fill specialised gaps your in-house person can't cover
• Manage agency performance and hold them accountable
• Bring AI automation expertise your team hasn't adopted

I'm platform-agnostic and work with what you have. Common tools:

• SEO: Ahrefs, Semrush, Screaming Frog, Google Search Console
• Content: Notion, HubSpot, Google Docs, your CMS (WordPress, Webflow and others)
• Project management: Slack, Asana, Monday, or your preferred tool
• AI: Claude, ChatGPT, Perplexity, custom workflows

If you have an existing stack, I integrate. If you need recommendations, I advise.

Rarely. Earlier-stage companies typically lack the organisational readiness for this level of investment. My focus is companies with product-market fit, established teams and growth trajectories that need channel diversification. If you're earlier stage but have exceptional circumstances, book a call and we'll discuss fit.